Can't afford £4k on a marketing agency?

Don't worry we've got you!

A cost effective scaling service for eCommerce businesses

Only £499.00 pm

Find out how we do it

With our founder George McCann. No obligation or strings attached.

Marketing Without a Solid Foundation Is Burning Through Your Budget

Your a startup or business trying to grow to £1m+ ARR.

Which is why…

Before you even decide to try and grow the business you need to make sure your have all the fundamentals in place.

And that means…

Making sure you have a clear marketing strategy with a strong offer, your website or landing page optimised so can convert any traffic profitably and you have a email or SMS nurturing flow that maps the customer journey and enables you to grow you customer lifetime values.

Every day you keep scaling without the right foundation, you’re risking more wasted spend, slower growth, and falling behind competitors.

That’s where our Done-for-You Foundations to Scale service comes in:

We specialise in helping startups and ambitious small businesses build a rock-solid marketing foundation.

Too often, we’ve seen small online businesses jump into high-cost marketing solutions without the fundamentals in place—resulting in wasted investment and, sometimes, closure.

It doesn’t have to be this way!

For just £499/month, we provide an affordable, all-inclusive service, designed to give all businesses the shot at success they deserve—without the eye-watering costs of a traditional agency.

A tailored marketing strategy to fix your messaging, boost your average order value (AOV), and increase purchase frequency from your customers.

Website or landing page optimisation to ensure your traffic converts into paying customers.

Email marketing with funnel building and lead nurturing to turn prospects into loyal, repeat buyers.

Ad management across Meta and Google PPC to reach the right audience and drive results.

And yes, you’ll still get 1:1 monthly agency calls, so you know exactly how your marketing is performing and what’s next to drive results.

We’re on a mission to help UK businesses scale smartly—without the hefty price tag of a traditional agency.

If you’re ready to stop throwing money at marketing that doesn’t work and build a profitable foundation, let’s talk.

We only charge what you can afford – so you can focus on growth without breaking the bank.

Initial consultancy call

A Fair Model to Help Online Businesses Scale

Two flexible ways to work with us.

From giving you the foundation to scale to full-service execution, we provide marketing solutions tailored to your budget and goals.

Building foundations

For businesses doing £0 - £20k pm.

£499.00/m

Rolling contract cancel anytime

Foundational strategy for your business
Website and landing page optimations
Email marketing setup and templates
Paid ads Meta | Google
Lead nurturing email and SMS
CRM system or eCom reporting
Monthly 1 : 1 call

Book consultation call

Ready to scale

End to end marketing execution to scale to £1m ARR +

Above £20k/m we only charge 5% of monthly revenues

3 month minimum contract

Everything in the core package + (Plus)
Content development support
Email marketing campaign management
Monthly CRO work
Paid ads Google | Meta + TikToK
Weekly strategy calls.

Book consulation call

Building foundations

Building a solid foundation, generate sales to £20k pm, all on a rolling monthly basis

Foundational marketing strategy

A strategy that will assure our business is set to reach £20k + pm.

Google/Meta ads and retargeting a

Google ads and multi layered retargeting social ads. Low cost scaling solutions for Meta ads.

High converting landing page or website

CRO work on your website or we will build you a converting landing page to generate leads.

Customer nurturing

High converting email funnels and lead nurturing to assure you get the best possible ROI.

Clear Reporting

Understand your numbers fully with clear reporting or through our CRM systems

Ready to scale

End to end marketing execution to scale to £1m ARR +

Growth marketing strategy

A strategy that will assure your brand can scale to £1m+ ARR. Including content structure to scale the business.

Paid social awareness

Paid social ads to drive growth and Google ads to monetise the exposure.

Conversion rate optimisation

Tweaking your current converting website or landing page to improve its performance.

Optimising the backend

Taking your current email marketing and lead nurture automations and optimising them to convert 2 - 3 x more.

Clear Reporting

Indepth reporting by creating unique KPIs for your business so you can scale profitably.

12 weeks to success

Options to scale quicker additional fees may apply

Step 1:

Full Business Audit

We identify bottlenecks in your funnel and marketing strategy, providing clear insights to help you take actionable steps toward growth.

Step 2:

Fix the Bottlenecks

We optimise your website for better conversions or create a custom landing page to unlock untapped leads.

Step 3: Maximise Conversions

We create nurturing email and SMS sequences to convert more of your paid traffic into leads and sales, ensuring you get the most from your website visitors.

Step 4: Open the Doors to Growth

With your house built and foundation secure, we plug in key traffic sources, allowing your business to scale.

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The Benefits of Hiring a Fractional CMO

Strategic Input

Fractional marketing leadership provides access to a wealth of experience, guiding the development of a framework to lead a comprehensive marketing strategy enabling to deliver YoY growth and own your businesses success.

Cost Efficiency

Save money by paying only for the marketing leadership you need, exactly when you need it—eliminating the expense of a full-time salary and benefits.

Staying ahead of the curve

I'm constantly Testing Concepts so you don’t have to get insight into the latest marketing techniques and access to a network of experts to solve any future problems.

Flexibility

Customise services to fit your business’s unique needs. Whether you require support for a short-term project or ongoing assistance, I’ve got you covered.

What it like to work with me?

Sunday Roast By Jack – Achieving Scalable Growth

Partnering with Test Concepts was a transformative experience for us. They seamlessly migrated our store to Shopify and implemented Klaviyo flows, resulting in a 20% boost in monthly revenue. Their low-cost scaling strategy propelled us to £73k in monthly revenue within just 90 days. Their expertise is unparalleled.

— Jack, Founder of Sunday Roast By Jack

BraZen – Enhancing Online Performance

Test Concepts conducted a comprehensive audit of our underperforming website and implemented key changes that significantly improved the customer experience and built trust.

This led to a conversion rate exceeding 3% and revenue growth of £121k in just three months. Their strategic approach was exactly what we needed.

— Gary, CEO of BraZen

ReBorn – Stabilising Conversion Rates for Sustainable Growth

As a startup committed to sustainability, we faced challenges in growing our product range.

Test Concepts built a robust marketing backend and optimized our online performance, helping us stabilize our conversion rate and achieve sustainable revenue growth.

Their dedication to our mission was evident throughout our collaboration.

— Brian, Founder of ReBorn

FAQs

What is Test Concepts, and how does it help eCommerce businesses?

Test Concepts is a low-cost scaling service for eCommerce businesses. We specialise in running effective ad campaigns, email marketing, content development, Meta ads, and Google Ads. Our services are designed to maximize your growth at an affordable price of £499/month or 5% of monthly revenue if you're generating over £20k/month.

What makes Test Concepts different from other eCommerce agencies?

Unlike traditional agencies, we offer a flexible, cost-effective approach tailored to growing your business. Our pricing structure ensures you get high-quality services without overpaying, and our proven frameworks help you scale consistently.

What’s included in the £499 monthly plan?

Our base plan includes ad management (Meta and Google), email marketing flows, content development support, and regular performance reporting. It’s everything you need to scale your eCommerce business without hidden costs.

How does the 5% revenue-based pricing work?

If your monthly revenue exceeds £20k, we charge 5% of your revenue instead of the flat fee. This ensures our interests align with your growth, as our goal is to maximise your profitability.

Do you work with TikTok ads?

Yes, we specialise in running both Meta and Google Ads campaigns but if we feel TikTok is the correct marketing channel for your business we will focus on this over the latter.

Do you work with startups or businesses generating under £20k/month?

Absolutely! Our £499/month plan is ideal for startups or smaller eCommerce businesses looking to grow without incurring high costs.

How soon can I expect results?

While results vary depending on your current setup and goals, many clients see noticeable improvements in traffic and sales within the first 90 days of working with us.

Do you have a minimum contract period?

We operate on a month-to-month basis, so you're not locked into a long-term contract. However, we recommend working together for at least three months to see the full impact of our strategies.

Can you help with content creation for my eCommerce store?

Yes, we provide support for content development, specially UGC content and viral videos for IG/TikTok.

What industries or niches do you specialise in?

Our background has predominantly always been in B2C marketing and spans a broad range of industries ranging from E-Learning and Professional services, through to Homeware, Printing services, Health and Wellness, Sustainable and Eco-Friendly Products, Personal Finance and Investment, Luxury and High-End Products, Food and Beverage, Travel and Adventure.

It means you get a great mix of experience from various sectors and also learnings we've taken from working with a diverse range of sectors over lots of varied marketing channels.