Your digital growth partner

We scale with you...

A proven scaling service

for digital businesses

Book your growth call

With our founder George McCann. No obligation or strings attached.

Why businesses struggle to scale

You’re a startup or digital business aiming for £1m+ ARR.

But before you scale, you need the right foundation in place.

Here’s why most digital brands stall:

🔍 They don’t deeply understand their users. Getting signups or leads might be easy but attracting high-value, loyal customers or clients is a different game.

🤝 They hire an agency, not a growth partner. Most agencies overpromise, underdeliver, and burn your budget before any real traction appears.

🎯 They struggle to create content that converts. Whether it's ads, landing pages, or lead magnets—high-performing creative is hard to get right at scale.

📉 They track vanity metrics. Obsessing over CPL or ROAS hides deeper problems. Without the right frameworks, they can’t tell what’s actually driving sustainable growth.

📱 Their funnels aren’t mobile-first. From websites to onboarding flows too many experiences are built for desktop. With 80% of traffic now mobile, they lose conversions daily.

That’s where we come in.

Done-for-You Foundations to Scale

Built for ambitious businesses.

✅ Growth partnership not an agency.
✅ Clear audience segmentation & positioning strategy.
✅ Funnel and website optimization for mobile-first performance.
✅ Conversion-focused content creation system.
✅ Email and lifecycle marketing flows to boost retention & LTV.
✅ Paid campaign management across Meta & Google.
✅ Monthly strategy calls to review data, iterate, and grow fast.

We believe every ambitious digital brand deserves a shot at real growth without wasting time or money.

Let’s build your foundation and a business that scales.

Book your growth call

A Fair Model to Help Online Businesses Scale

Three flexible ways to work with us.

From giving you the foundation to scale to full-service execution, we provide marketing solutions tailored to your budget and goals.

Building foundations

For businesses struggling to scale, full optimisation package

£2299.00

One time fee

Market research deep dive
Tracking setup & analytics
Foundational strategy for your business
Full website audit
Brand messaging and story telling
10 scalable ad scripts
Website and funnel optimisations
Email marketing setup and templates
Reporting & scaling frameworks

PHASE 1 SCALING

For

businesses that want to scale to 20k pm.

£899.00/m

Rolling contract cancel anytime

Campaign strategy
Email marketing campaign templates
Paid ads Meta | Google
Reporting scaling frameworks
Static and UGC content templates and scripts
Access to our content creators
Monthly 1 : 1 call

Ready to

scale

Above 20k scale to 1m+ ARR

Above £20k/m...

we only charge 5% of monthly revenues

Everything in the core package + (Plus)
Email marketing campaign management
Monthly CRO work
Paid ads Google | Meta + TikTok
Custom scaling dashboard
Weekly strategy calls.

Book your growth call

Building foundations

Building a solid foundation, generate sales to £20k pm, all on a rolling monthly basis

Foundational marketing strategy

A strategy that will assure our business is set to reach £20k + pm.

Google/Meta ads and retargeting a

Google ads and multi layered retargeting social ads. Low cost scaling solutions for Meta ads.

High converting landing page or website

CRO work on your website or we will build you a converting landing page

Customer nurturing

High converting email funnels and lead nurturing to assure you get the best possible ROI.

Clear Reporting

Understand your numbers fully with clear reporting or through our CRM systems

Ready to scale

End to end marketing execution to scale to £1m ARR +

Growth marketing strategy

A strategy that will assure your brand can scale to £1m+ ARR. Including content structure to scale the business.

Paid social awareness

Paid social ads to drive growth and Google ads to monetise the exposure.

Conversion rate optimisation

Tweaking your current converting website or landing page to improve its performance.

Optimising the backend

Taking your current email marketing and lead nurture automations and optimising them to convert 2 - 3 x more.

Clear Reporting

Indepth reporting by creating unique KPIs for your business so you can scale profitably.

12 weeks to success

Options to scale quicker additional fees may apply

Step 1:

Full Business Audit

We identify bottlenecks in your funnel and marketing strategy, providing clear insights to help you take actionable steps toward growth.

Step 2:

Fix the Bottlenecks

We optimise your website for better conversions or create a custom landing page to unlock untapped leads.

Step 3: Maximise Conversions

We create nurturing email and SMS sequences to turn more of your high value customers into repeat purchases.

Step 4:

Scale

With your house built and foundation secure, we plug in key traffic sources, allowing your business to scale.

By using key frameworks and looking at the right KPIs, we can scale your brand to 1m+ ARR.

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What it's like to work with us?

Sunday Roast By Jack – Achieving Scalable Growth

Partnering with Test Concepts was a transformative experience for us. They seamlessly migrated our store to Shopify and implemented Klaviyo flows, resulting in a 20% boost in monthly revenue. Their low-cost scaling strategy propelled us to £73k in monthly revenue within just 90 days. Their expertise is unparalleled.

— Jack, Founder of Sunday Roast By Jack

BraZen – Enhancing Online Performance

Test Concepts conducted a comprehensive audit of our underperforming website and implemented key changes that significantly improved the customer experience and built trust.

This led to a conversion rate exceeding 3.5% in month 1 and revenue growth of £121k in just under 3 months.

Their strategic approach was exactly what we needed.

— Gary, CEO of BraZen

ReBorn – Stabilising Conversion Rates for Sustainable Growth

As a startup committed to sustainability, we faced challenges in growing our product range.

Test Concepts built a robust marketing backend and optimised our online performance, helping us stabilise our conversion rate and achieve sustainable revenue growth.

Their dedication to our mission was evident throughout our collaboration.

— Brian, Founder of ReBorn

FAQs

What is Test Concepts, and how does it help businesses?

Test Concepts is a cost effective scaling service for eCommerce businesses. We specialise in optimising your website and marketing funnel to scale, and we only grow when you do. Our services are designed to maximise your growth at an affordable price of £899/month or 5% of monthly revenue if you're generating over £20k/month.

What makes Test Concepts different from other agencies?

We're not an agency. we're a growth partner. Our pricing structure ensures you get high-quality services that fit the level of your business and scale with you.

What’s included in the £899 monthly plan?

Our base plan includes ad management (Meta and Google), email marketing flows, content development support, and regular performance reporting. It’s everything you need to scale your business without hidden costs.

How does the 5% revenue-based pricing work?

If your monthly revenue exceeds £20k, we charge 5% of your revenue instead of the flat fee. This ensures our interests align with your growth, as our goal is to maximise your profitability.

Do you work with TikTok ads?

Yes, we specialise in running both Meta and Google Ads campaigns but if we feel TikTok is the correct marketing channel for your business we will focus on this over the latter.

Do you work with startups or businesses generating under £20k/month?

Absolutely! Our £899/month plan is ideal for startups or smaller eCommerce businesses looking to grow without incurring high costs.

How soon can I expect results?

While results vary depending on your current setup and goals, all our clients see noticeable improvements in traffic and sales within the first 90 days of working with us.

Do you have a minimum contract period?

We operate on a month-to-month basis, so you're not locked into a long-term contract. However, we recommend working together for at least three months to see the full impact of our strategies.

Can you help with content creation for my eCommerce brand?

Yes, we provide support for content development, specially UGC content and viral videos for IG/TikTok.

What industries or niches do you specialise in?

Our background has predominantly always been in B2C marketing and spans a broad range of industries ranging from E-Learning, through to Homeware, Printing services, Health and Wellness, Sustainable and Eco-Friendly Products, Luxury and High-End services and products, Food and Beverage, Travel and Adventure.

It means you get a great mix of experience from various sectors and also learnings we've taken from working with a diverse range of sectors over lots of varied marketing channels.