Case Studies
Full Case Study: Roasted
The Game Plan
Our goal was clear: lower the cost per customer to scale Meta ads profitably. Here’s how we made it happen:
- Implemented a streamlined Shopify store and Klaviyo flows to support revenue growth.
- Conducted a full audit of their ad copy, targeting, and creatives.
- Delivered a tailored strategy to optimize ad performance and maximize ROI.
The Results
Cost Per Conversion
- Before: £14.09
- After: £4.02
Revenue Impact
- Revenue Generated: £72,647.24
- Revenue Increase (in a week): 240%
Time to Achieve Results: 2 months
Key Takeaway
Through precision targeting, strategic optimizations, and leveraging scalable platforms, Sunday Roast By Jack transformed from a promising concept to a thriving business, achieving £70k in monthly revenue within just three months.
Full Case Study: Brazen
The Overview
BraZen, a premium brand known for its high-quality gaming chairs, faced challenges with an underperforming website that wasn’t converting visitors into customers effectively. Despite their strong product offering, the brand struggled to unlock its full potential. That’s when we stepped in to turn things around.
The Game Plan
Our mission was to improve BraZen’s online performance by addressing key bottlenecks and optimizing the customer journey. Here’s what we did:
- Conducted a thorough audit of the website to identify pain points.
- Enhanced the user experience by streamlining navigation and improving site speed.
- Implemented trust-building features such as customer reviews, enhanced product pages, and secure payment options.
- Optimized the checkout process to reduce drop-offs and improve conversion rates.
The Results
Cost Per Conversion
- Before: 1.2%
- After: 4.1%
Revenue Impact
- Revenue Achieved: £121,000 in just 3 months
Time to Achieve Results: 3 months
Key Takeaway
Through strategic optimizations and a focus on customer trust and experience, BraZen’s website became a conversion powerhouse, achieving over 3% conversion rates and scaling to £121k in revenue within just 3 months.
Full Case Study: ReBorn
The Game Plan
Our goal was to help ReBorn stabilize their conversion rate and achieve sustainable revenue growth. Here's how we approached it:
- Designed and implemented a tailored email marketing funnel to engage customers and drive repeat purchases.
- Made targeted improvements to their Shopify store, enhancing usability and aligning the design with their brand’s mission.
- Provided performance insights and optimizations for their Google and Meta ads to ensure ad spend translated to measurable results.
The Challenge
Taking a brand with a limited product range and scaling it to consistent monthly revenues of £10k+ while maintaining their sustainability ethos and conversion efficiency.
The Results
- Conversion Rate: Stabilized at 2%
- Monthly Revenue Growth: £10,000+
- Time to Achieve Results: 6 months
Revenue Impact
- Revenue Achieved: £121,000 in just 3 months
The Vision for 2025
With the groundwork laid, ReBorn is now on track to scale to £30k+ in monthly revenues by 2025. The expanded product range, coupled with ongoing optimizations, positions them for sustainable growth in the eco-conscious homeware market.
Key Takeaway
Through focused email marketing strategies, site optimization, and ad performance improvements, ReBorn turned its sustainability mission into measurable growth, paving the way for long-term success.
Full Case Study: Pila Yoga
The Overview
Pila Yoga, a newly launched yoga gym in Buckinghamshire, High Wycombe, had a bold vision: to scale from £10k to £300k per annum in just six months. To achieve this, they needed effective customer acquisition and a streamlined sales process to turn leads into paying members. That’s where we stepped in.
The Game Plan
Our approach focused on generating high-quality leads and improving the customer journey to maximize conversions. Here’s what we implemented:
- Advised switching to lead form ads on Meta for more efficient lead generation.
- Built an enhanced backend funnel using Go High Level to nurture and convert leads effectively.
- Worked closely with the sales team to align their sales process with the ad funnel, ensuring smoother phone conversions and a higher close rate.
The Challange
Their initial landing pages weren’t converting at a profitable rate. The switch to lead form ads, coupled with backend improvements and a revamped sales process, was pivotal in unlocking growth.
The Results
- Ad Spend: £3,669.45
- Cost Per Lead (CPL): £6.90
- Revenue Generated: £111,510.00
- Return on Ad Spend (ROAS): 30x
Key Takeaway
Through strategic ad optimizations, an improved backend funnel, and a refined sales process, Pila Yoga achieved £111k in revenue, exceeding their Meta ad target and setting a strong foundation to reach £300k annually.
Full Case Study: CW Tutoring
The Overview
CW Tutoring is the brainchild of Claire Whilsher, a passionate educator with a vision to build the UK’s leading homeschooling course provider. However, she needed to grow her client base and stabilize her income to bring her larger dream to life. With the right strategy, Claire turned her tutoring business into a scalable model for growth.
The Game Plan
To help CW Tutoring scale, we focused on creating and refining a structured offer that resonated with the target audience. Here’s how we executed the plan:
- Designed and tested structured offers through Meta ads to identify the most effective messaging and creative.
- Introduced a lead magnet funnel driving prospects to a Facebook group, where Claire could build trust and nurture leads.
- Developed a systematic upsell strategy within the group, converting engaged leads into her high-ticket tutoring offers.
The Challange
Initially, the cost per lead (CPL) averaged £25.50, which was too high for scalable growth. We needed a method to consistently generate affordable leads without compromising quality.
The Results
Cost Per Lead (CPL):
- Before: £25.50
- After: £2.55
Impact:
Cost Per Lead (CPL):
- Before: £25.50
- After: £2.55
Key Takeaway
By leveraging strategic offers, lead magnets, and a community-driven approach, we helped CW Tutoring grow into a scalable business with an affordable lead generation system. This laid the groundwork for Claire to pursue her ultimate vision of building the UK’s top homeschooling course provider.
Full Case Study: Nutshell Accounting
The Overview
Nutshell Accountancy had a clear vision: they understood their target audience, had a sharp message, and knew what they wanted to achieve. What they needed was the right strategy and execution to bring their Facebook ad campaigns to life and deliver tangible results.
The Game Plan
We devised a strategy to attract high-quality leads from Facebook using a tailored lead magnet that resonated with their niche audience. On the backend, we implemented an email sequence designed to nurture leads and convert them into paying clients. This combination of front-end attraction and back-end monetization created a seamless funnel for success.
The Results
Cost Per Conversion
- Ad Spend: £545.71
- Cost Per Lead (CPL): £2.48
- Leads Generated: 220
- Estimated Revenue: £12,000
Key Takeaway
With a clear game plan, the right targeting, and a well-structured funnel, Nutshell Accountancy turned a modest ad budget into impressive returns. By leveraging lead magnets and email marketing, they achieved significant revenue growth and positioned their brand for long-term success.